Orange Puts new meaning & spirit into corporate social responsibility within the charity sector
It is envigorating to see that the invdividual drive for fulfillment lies not only in the personal spiritual journey but also in the paths of companies. Orange created one of those Wow moments on Tuesday 3rd of June 2008. They sent a text message as follows:
Hi from Orange. To donate £2.50 to UNICEF's Myanmar (Burma) Cyclone appeal, text DONATE to 864233. £2.50 will be deducted from your next bill.
Thank you
Does this resonate with the spirit of making this world a better place through our actions and contributions?...for me it was a very refreshing experience that has motivated me to write this post.
How many companies do you know that would motivate you to share such a wonderful story?
See what else Orange does for charities by "clicking here"
