What type of Question is that? - well Zappos.com has focused on delivering happiness to customers, suppliers and employees alike to grow from $ 0 to over $ 1 Billion dollars plus in sales - in a period of less than 10 years !

zappo.scom delivering happiness book, written by Zappos CEO Tony Hsieh , charts the journey of Zappos and it's adoption of "actionable and emotional based core values".

Deploying emotional intelligence within a business context by engineering and weaving "Wow-ness" into every customer, employee and supplier touch point. With this approach zappos.com have been able to create such phenomenal growth. They have charted new waters and navigated through these, over the years, thanks to their core emotional values that energize and enthuse their tribe of stakeholders. This has allowed Zappos to continue to further develop and improve every aspect of their business that guarantees the delivery of further happiness, and an ever increasing phenomenal impact on the bottom line too.

The core themes that I took away from this book:
1. Construct, capture & share actionable key core values that build WOW!
2. Recruit people who are passionate about what you do
3. Build mechanisms to test if new recruits are in for the money
4. Improve processes that benefit stakeholders in line with wow factors
5. Build mechanisms of work development & progression giving employee choices
6. Care for your employees! work environment and outside activities, investment?
7. Remember you are building a "movement" - how different will you make yourself?
8. ID your emotional, functional, transactional value add, do you know it?
9. keep your employees biz thinking sharp: zappos has library of popular books
10 Your stakeholders count too - build a win-win for all concerned.

"going the extra-mile to build a smile" - with everyone your organisation comes in contact with appears to be the bottom line of this book.

The scientific evidence behind the happiness strategy!
Rewards, Happiness, Motivation and Company Culture? You have to get down to the conscious and sub-conscious. Luckily there is a whole field of scientific discovery through psychology focused specifically on the area of happiness. Check out the video below. Enjoy ;-)

Book Bonus Bits...

website for book...

book resources...

Insights on zappos culture...

Zappos culture book (free)...

Other Related books I have read tha corroborates what this book says and enhances the field and approach to delivering and building happiness into what you do.

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