World Aids Day Dec1st Draft Poster

CD4 Community Project Poster Work ;-) It's hard to give up your addiction to the 3rd sector. After doing my part-time work I spent two solid days and three nights collaborating with my wife to come up with a concept poster for Carlos Lopez G and his CD4 The Band.

CD4 The Band uses music as a vehicle to create awareness about HIV/AIDS and safe sex. Their collaborative arm CD4 Community project uses music workshops as a vehicle to share life experiences relating to HIV.

So if you're reading this please let others know about the Dec 1st event at the Spirit Club in Manchester where CD4 The band is playing. I've been ousted from the house PC so I've had to use the laptop to link to my wife's flickr account www.flickr.com/illustrationcoo - to get to the draft and not the latest version. Anyway, most of the elements are there about the message.

Build Upon one anothers work - The Creative Commons way

Share your creativity - enable people anywhere to re-use from your work, learn and recreate...or find licensed work to enrich your creations
In a recent post I discussed the licensing of the Outcomes star under creative commons. In this article I examine the more creative areas for your projects.

All of us in the non-profit/charity sector are looking to spread our message in as economic a manner with a greater impact. If you have to do the marketing and need to look for content for your next campaign, why not give and take?

Share your creative wealth and Set your work free to grow some legs & let it travel new routes with creative commons refined copyright license approach, or even find licensed work that you can integrate into your project to really make it fly!!!

It's free and you won't need to hire expensive lawyers, hurrah!

You select the flavour of the license via a click through process and voila, you get a link to the page with the corresponding icon, like the one I recently acquired at the top right hand corner of this page. If you are farming creative snippets go straight to the search section to find the type of media or content that is available. But before you do that find out more by watching the video and checking out the licenses below .

http://uk.youtube.com/watch?v=uTjpghGjjfo



Six types of Creative Commons licenses:
(read below or go straight to the summary page -
http://creativecommons.org/license/)

1.Attribution
(Gents toilet like icon):
All creative commons licences require attribution, this means that others may share your work as long as the credit you.

2. Attribution ShareAlike
(Gents toilet like icon & circular arrow to left):
Adds to attribution the condition that any derivative works fall under the same license conditions as the original.

3. Attribution no Derivatives
(Gents toilet like icon & an equals sign):
Adds to attribution the condition that no derivative works can be made from the work. In other words, you could include and build upon the work without altering the original. Say you can a 'diagram' or 'chart' within a report as long as you attributed the work.

4. Attribution Noncommercial
(Gents toilet like icon & $ with a stripe):
Adds to attribution the condition that those reusing the work cannot do so in terms of profiting commercially from the work. The interested parties may have to contact the license holder to re-negotiate the license and work something out.

5. Attribution Noncommercial ShareAlike
(Gents toilet like icon, $ with a stripe & circular arrow to left ):
Adds to attribution the condition that those reusing the work cannot do so in terms of profiting commercially from the work and that the new work that has built upon has to be released under the same licensing conditions if the party interested in the work is to use it.

6. Attribution Noncommercial No derivatives
(Gents toilet like icon, $ with a stripe & an equals sign)
Adds to attribution the conditions that those reusing the work cannot do so in terms of profiting commercially from the work and that no derivative works can be made from the work. In other words, you could include and build upon the work without altering the original. Say you can a 'diagram' or 'chart' within a report as long as you attributed the work. And on top of that those reusing the work cannot do so in terms of profiting commercially from the work.

You can see as you go down the licenses the levels of restriction that you can
apply.

There are literally millions of people already sharing their work to be remixed.Check out the video about the general creative commons licenses.

Farming for content to use in a project?...well -you can search for it

If you are farming for content and looking to remix or be rmixed, then search the creative commons website. The CC search engine searches various platforms that have integrated CC licensing for their contributors to release works under the CC license.

If music is your thing (hey you fantastic guitarist from Rod/zio) go to ccmixter.
If it can be made to work for the music industry, as some artists are embracing,imagine what it could do for you? Check out the video, it even includes shorts snippets to video licensing.

http://www.youtube.com/v/1e2WMlL6jlI&hl=en&fs=1

What about a primer on the whole thing ?- watch the video

http://www.youtube.com/v/tBnJBKnibyc&hl=en&fs=1

You can also see a videos about creative commons in the following languages:

Spanish
http://hk.youtube.com/watch?v=OUo3KMkOETY
[for my friend Carlos Lopez G & his victory over HIV]

Portuguese (brasilian)
http://uk.youtube.com/watch?v=w9xPRFCk63Y
[for the talented brasilian guitarist from Rodzio - Northampton]

Apologies for the bias but these additional languages are for my native fellow south & Central Americans.

Reference(s) Resource(s)

Creative Commons website
http://creativecommons.org/

Outcomes Star - embracing the open organisation

Sharing an openly adaptable framework to assist service users on the road to final 'outcome' destinations

In my previous posts on engagement & trust and customer/client contributions to organisations' reach and wellbeing I sign posted various approaches that organisations and companies are undertaking to 'open' up their organisations. This enables them to open up their business processes so that they can be co-developed and co-shared with their various stakeholders, clients or service users.

Co-development, co-sharing expertise in a spirit of openess does a heck of a lot to engage those very publics and peoples whom you want to recruit to help transform lives. It all sounds quite far away and woolly when you can't see an example.

Outcomes Star Second Edition Released - keeping alive sharing & remixing under CC
Homelesslink has kept alive the spirit of an 'Open' organisation by maintaining the creative commons license on the Outcomes Star. This enables orgainsations and individuals to build on each other's efforts to create a better world so that knowledge doesn't become stagnant and is open to new creative possibilities.

The Outcomes Star in a nutshell
The Outcomes Star in a nutshell is an 'outcomes' framework that enables organisations to chart and measure the progress in terms of change (on a scale of 1-10) along several key dimension. These key dimensions are dictated by the sector for which it was developed. For example there are currently two flavours - homelessness and mental health.

Get your own - Open publication

Get your own - Open publication

Remix The Outcomes Star to suit your organisation
The Outcomes Star guides are released under Creative Commons (modify, attribute, no commercial profit) license. So if you can benefit from this, that would be fantastic.

About the Outcomes Star
Originally commissioned out to Triangle Consulting for its development to the London Housing Foundation. The mental health version, to my understanding, was co-developed between Triangle consulting and the Mental Health Providers Forum (MHPF). This mental health model, to my knowledge, still remains with the two mentioend before. The homelssness Outcomes star project has now been handed over - if you can put it that way, to homelesslink. There is an online system to support the Outcomes Star, and this has been developed by Jellymould Creative.

Resource(s)/Reference(s)

Outcomes Star - Main website
http://www.homelessoutcomes.org.uk/The_Outcomes_Star.aspx

Outcomes Star online System
http://www.outcomesstarsystem.org.uk/

homeless link - the new guardians of the Outcomes
http://www.homelesslink.org.uk/

Triangle Consulting - The research organisation hired to put together the star outcomes
http://www.triangleconsulting.co.uk/home/2008/5/8/recovery-star-published.html

Mental Health Providers Forum - Co-developers of the Outcomes Star Mental Health
http://www.mhpf.org.uk/

Creative Commons - open licensing for a co-constructive and creative future
http://creativecommons.org/

Print What You Like from webpage - visually

No more horror webpage printing this halloween - or let alone the rest of the year

Yes, you can excorcise your printer from the ghouls of the horried browser printer setup with "printwhatyoulike.com".



It's so easy and what is even better it's free. Check it out!







What's more you will be kind to your wallet, printer and the environment. use the deliciously easy visual way of selecting what you want to print.



Resource(s)

www.printwhatyoulike.com - free

Harvard Business School Revisiting Customer Contributions to Business Success

Why would you want to pay for a 12pp. article on customer/consumer collaboration with the development of products and services when you can tap into these minds on the web for free?

I So after having finished an article on 'conversations-engagment-trust' that weaved in elements of collaboration and co-development I go into London Waterloo today to find the October issue of Harvard Business Review having an article titled, 'The Contribution Revolution: Letting Volunteers Build Your Business' - and the price in sterling? It's like bying a whole book!!!!






(HBR: web image & mobile photo...notice the layout difference in the editions)


Can't we work out a model of how collaboration works out by 'creating our own frankenstein' and learning from others for free?

Get your own - Open publication

http://issuu.com/williamdoust/docs/wisdomofcrowds

Even the McDaddy of economics of distributed and open innovation, Dr. Eric von Hippel, has his books for free on his website as well as his research papers on the subject. Others have posted models which are easily available, as well as lovely PDFs...see below! Well, I can always strive to do my bit for the 'open spirit' ;-)

Before you explore the resources I leave you with the thoughts of Clay Sharky

Models, References & Useful Resources - for free!!!

What does 'crowdsourcing' mean for business innovation?http://ideaflow.corante.com/archives/2006/06/05/what_does_crowdsourcing_mean_for_business_innovation.php

The FLIRT Model of Crowdsourcing - The Updated Model and Background

http://www.samiviitamaki.com/2007/05/06/the-flirt-model-of-crowdsourcing-the-updated-model-and-background/

Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities

http://userinnovation.mit.edu/papers/Piller_etal_JCMC_2005_collaborative_co-design.pdf

The Contribution Revolution: Letting Volunteers Build Your Business - Harvard business review -October 2008 Issue 12p.

http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0810C

Geeks in Toyland - how lego tapped into passionate consumers to innovate

http://www.wired.com/wired/archive/14.02/lego.html

The Power Of Us - Mass collaboration on the Internet is shaking up business http://www.businessweek.com/magazine/content/05_25/b3938601.htm

Cambrian House, Home of Crowdsourcing

www.cambrianhouse.com/idea/idea-promoter/ideas-id/0IyWUff/

Scoble on Fast Company TV - Using croes to preduct outcomes - predictify

http://www.fastcompany.tv/video/using-crowds-predict-outcomes-predictify

Faces in the Crowd: Brett Snider

http://crowdsourcing.typepad.com/cs/advertising/

Eric von Hippel - wikipedia entry

http://en.wikipedia.org/wiki/Eric_von_Hippel

Eric von Hippel - free papers

http://web.mit.edu/evhippel/www/papers.htm

Eric von Hippel - free books

http://web.mit.edu/evhippel/www/books.htm

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

http://en.wikipedia.org/wiki/The_Wisdom_of_Crowds

The Wisdom of Crowds Vs Blink...The aggregate & averaging of opinion to model accurate predictions Vs the think slicing instictive discrimination of the individual

http://www.slate.com/id/2111894/entry/2112065/

Gladwell - author of Blink

http://www.gladwell.com/blink/

Ross Mayfield...Participation Ladder

http://www.flickr.com/photos/ross/470424239/sizes/m/

Ross Mayfield...Power Law of Participation

http://www.flickr.com/photos/ross/171420476/sizes/m/

P.S Forrester has got a couple more that you can google to satisfy your curiosity

Engagment and trust - unerstanding the conditions - opensource way

PDFs that are available for free also sketch out an architecture of trust & engagement - it starts with a conversation
Information Communiation technologies are ever growing new tentacles and new ways to attempt to strike conversations. These intended interactions are directed at leading invididuals into an unerstanding of how organisations and companies can transform people's lives. Ofcourse, you always have the dark side. Where conversations don'e really exist - rather, monologues, as the case has been for mass media marketing. The fantastic viral video, the break up, couldn't put this more poignantly.

But how do we look at conversations & trust (before we get to the PDFs)?

Connecting Values & Connecting with people - loving people and how you can connect them?
love is the killer App by Tim Sanders (wikipedia), resonates with my philosophy. Really caring and being passionate about what you do, and seeing that what you do can help make a difference to others is a fantastic way to live. I always look at being a conduit. This is one of my main callings, to be a conduit so as to connecting people with other people and resources to help them transform their lives. 'Love is the Killer App' validates those human qualities that go beyond the ego and looks at making an interpersonal difference that ripples along to touch other invididuals, just like in the movie 'pay it forward' (sorry for this plug, only £2.99 at amazon).

As some of the chinese wise men have said over the centuries, a good conversationalist and a good conversation is about genuinely listening twice as much as you talk.

Can we idealise the type of people we wish to converse with?
I love talking to a variety of people. One type are those, who are modest people who love to be, think and do - driven from their hearts and values. This short sentence forms part of the type of emotional DNA snippet (eDNA) element or sequence that interests me. These are just a few qualities/characteristics. The more of the charactersitics I put together, the better the picture I obtain with that particular type. There are others who are growth led and want to learn from every opportunity that comes along. Putting together these unusual suspects, you can see how quickly you can build a unique group of individuals. These are called, Personas (wikipedia) link.

I will sign-post personas, and a non-profit model which I initiated and which I will co-develop. So you can see the importance of who you want to talk with!

Enough 'type talk' look, learn, and hopefully you will share with me and we can start helping out together

What follows are previews and linkt to the freely available PDFs that have been uploaded to issuu

Democratisation of publishing - content & its impact on the attention and digital landscape

Get your own - Open publication

Wemedia link
http://issuu.com/williamdoust/docs/wemedia_audiencecommunityparticipation

The 'Trust Economy' in a turbulent time, is more essential to undersand than ever

Get your own - Open publication

Trust economy link
http://issuu.com/williamdoust/docs/trusteconomynetwork


Citizen - Innovator, how citizen knowledge is helping create wealth & revenues

Get your own - Open publication

citizen innovator link
http://issuu.com/williamdoust/docs/userengamenetinnovation

cocreation - let your customers give you a hand with envisioning the future

Get your own - Open publication

co-creation link
http://issuu.com/williamdoust/docs/cocreation

open source marketing - bringing your customers into your marketing efforts

Get your own - Open publication

open source marketing link
http://issuu.com/williamdoust/docs/opensourcemktg

How the above leads to engagement of the digital/real life consumer - check out the customer engagement report by Cscape

Get your own - Open publication

link to Cscape customer engagement report
http://issuu.com/williamdoust/docs/digitalconsumer

What are your principles and do they stack-up? and how do you fair against the 95 theses of the landmark manifesto - cluetrain (only 8pp)
http://issuu.com/williamdoust/docs/cluetrainmanifesto

How a manifesto has stimulated so much conversation

A clue about conversations? Jump on the train...on the cluetrain
I've been aching to write a blog post, but been so busy working and accumulating topics through my 'serial reading'. I guess taht I make up for my book's carbon footprint, and feel better about it being offset by my not owning a car and minimising travel to a yearly milk round.

The time machine exists and you can use it to see the evolution of conversations
I'll have that big nice papaya, three mangoes, and that small bunch of bananas, I said to the fruit seller in Vera Cruz, Mexico, in my Venezuelan accent (which everyone thought was Cuban!). The guy in this small market village told me $20 (Mexican pesos). 'Cuanto?' - how much?... I said in a voice of utter disbelief and a mocking grimace that went across my face like a cloud goes over the sun in an English summer's day!

'Come on', I said in Spanish, the market is about to close, and you can tell from an accent that I'm not from here. I know about tropical fruit, and know that it is not worth as much as you claim. You know what?... I'll give you eight pesos and we can make it a fair deal . And why not make this act an official welcome to me as a tourist.? The guy laughed in his string top, shorts and plastic flip-flops, shook my hand and proceeded to handover the bag while I with the other handed him the money.

I've done the same bartering process in Istanbul, some parts of Mexico, and Venezuela, including some commercial entities who give you discount when you buy higher quantities (half a doze jeans, shirts etc.)

But we know the contrast right?...Smooth talking 'double glazing sales' routines and 'call centre operatives'
These are conversations that we don't want to have because basically we feel that we are going to get done over and we are just another number, another target. There is no real want for a conversation, just to empty our wallets to fulfill quotas. It's no ones fault, just a manifestation of the mindset that reflects the supporting process of mass manufacturing.

Our comfort with the web, broadband penetration, and the technological possibilities have given a rebirth and a multitude of possibilities for new genuine conversations
Our desire to socialize and connect with others has been hard-wired into our DNA for thousands of years. There is no denying that. And so has our desire to share insights, life stories, and our humanity. Where we meet doesn't matter, what matters is the genuine and frank conversations that we can share.

Reading and reflection on these issues that were 'hidden from plain sight'...at least to me
How this whole lovely 'back to basic' conversations and dialogues (now over the web) was highlighted to me initially around 2003 by 'The Clue Train Manifesto' - that seemed to manifest the discomfort with business as usual. Whole set of tools have evolved over the last decade to continue to refine capture and 'leverage' these conversations in order to allow 'peer influence' to help us make appropriate choices.

The FREE Cluetrain Manifesto (online PDF) - took me on a reading journey of discovery
This post, just focuses on how the 'clue train manifesto' has had such an influence of the many authors who I've recently been busy reading to see how business has embraced these new tools.
Read it, and let me know how it has transform your outlook and mindset - I want business un-usual!...one that genuinely cares and wants real conversations.

In the meantime, here are the books I read recently that were definitely influenced by the manifesto. And as you can see, I have too been greatly influenced.