Open Spirituality: customer innovation

Why would you want to pay for a 12pp. article on customer/consumer collaboration with the development of products and services when you can tap into these minds on the web for free?

I So after having finished an article on 'conversations-engagment-trust' that weaved in elements of collaboration and co-development I go into London Waterloo today to find the October issue of Harvard Business Review having an article titled, 'The Contribution Revolution: Letting Volunteers Build Your Business' - and the price in sterling? It's like bying a whole book!!!!

(HBR: web image & mobile photo...notice the layout difference in the editions)

Can't we work out a model of how collaboration works out by 'creating our own frankenstein' and learning from others for free?

Get your own - Open publication

http://issuu.com/williamdoust/docs/wisdomofcrowds

Even the McDaddy of economics of distributed and open innovation, Dr. Eric von Hippel, has his books for free on his website as well as his research papers on the subject. Others have posted models which are easily available, as well as lovely PDFs...see below! Well, I can always strive to do my bit for the 'open spirit' ;-)

Before you explore the resources I leave you with the thoughts of Clay Sharky

Models, References & Useful Resources - for free!!!

What does 'crowdsourcing' mean for business innovation?http://ideaflow.corante.com/archives/2006/06/05/what_does_crowdsourcing_mean_for_business_innovation.php

The FLIRT Model of Crowdsourcing - The Updated Model and Background

http://www.samiviitamaki.com/2007/05/06/the-flirt-model-of-crowdsourcing-the-updated-model-and-background/

Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities

http://userinnovation.mit.edu/papers/Piller_etal_JCMC_2005_collaborative_co-design.pdf

The Contribution Revolution: Letting Volunteers Build Your Business - Harvard business review -October 2008 Issue 12p.

http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0810C

Geeks in Toyland - how lego tapped into passionate consumers to innovate

http://www.wired.com/wired/archive/14.02/lego.html

The Power Of Us - Mass collaboration on the Internet is shaking up business http://www.businessweek.com/magazine/content/05_25/b3938601.htm

Cambrian House, Home of Crowdsourcing

www.cambrianhouse.com/idea/idea-promoter/ideas-id/0IyWUff/

Scoble on Fast Company TV - Using croes to preduct outcomes - predictify

http://www.fastcompany.tv/video/using-crowds-predict-outcomes-predictify

Faces in the Crowd: Brett Snider

http://crowdsourcing.typepad.com/cs/advertising/

Eric von Hippel - wikipedia entry

http://en.wikipedia.org/wiki/Eric_von_Hippel

Eric von Hippel - free papers

http://web.mit.edu/evhippel/www/papers.htm

Eric von Hippel - free books

http://web.mit.edu/evhippel/www/books.htm

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

http://en.wikipedia.org/wiki/The_Wisdom_of_Crowds

The Wisdom of Crowds Vs Blink...The aggregate & averaging of opinion to model accurate predictions Vs the think slicing instictive discrimination of the individual

http://www.slate.com/id/2111894/entry/2112065/

Gladwell - author of Blink

http://www.gladwell.com/blink/

Ross Mayfield...Participation Ladder

http://www.flickr.com/photos/ross/470424239/sizes/m/

Ross Mayfield...Power Law of Participation

http://www.flickr.com/photos/ross/171420476/sizes/m/

P.S Forrester has got a couple more that you can google to satisfy your curiosity

PDFs that are available for free also sketch out an architecture of trust & engagement - it starts with a conversation
Information Communiation technologies are ever growing new tentacles and new ways to attempt to strike conversations. These intended interactions are directed at leading invididuals into an unerstanding of how organisations and companies can transform people's lives. Ofcourse, you always have the dark side. Where conversations don'e really exist - rather, monologues, as the case has been for mass media marketing. The fantastic viral video, the break up, couldn't put this more poignantly.

But how do we look at conversations & trust (before we get to the PDFs)?

Connecting Values & Connecting with people - loving people and how you can connect them?
love is the killer App by Tim Sanders (wikipedia), resonates with my philosophy. Really caring and being passionate about what you do, and seeing that what you do can help make a difference to others is a fantastic way to live. I always look at being a conduit. This is one of my main callings, to be a conduit so as to connecting people with other people and resources to help them transform their lives. 'Love is the Killer App' validates those human qualities that go beyond the ego and looks at making an interpersonal difference that ripples along to touch other invididuals, just like in the movie 'pay it forward' (sorry for this plug, only £2.99 at amazon).

As some of the chinese wise men have said over the centuries, a good conversationalist and a good conversation is about genuinely listening twice as much as you talk.

Can we idealise the type of people we wish to converse with?
I love talking to a variety of people. One type are those, who are modest people who love to be, think and do - driven from their hearts and values. This short sentence forms part of the type of emotional DNA snippet (eDNA) element or sequence that interests me. These are just a few qualities/characteristics. The more of the charactersitics I put together, the better the picture I obtain with that particular type. There are others who are growth led and want to learn from every opportunity that comes along. Putting together these unusual suspects, you can see how quickly you can build a unique group of individuals. These are called, Personas (wikipedia) link.

I will sign-post personas, and a non-profit model which I initiated and which I will co-develop. So you can see the importance of who you want to talk with!

Enough 'type talk' look, learn, and hopefully you will share with me and we can start helping out together

What follows are previews and linkt to the freely available PDFs that have been uploaded to issuu

Democratisation of publishing - content & its impact on the attention and digital landscape

Get your own - Open publication

Wemedia link
http://issuu.com/williamdoust/docs/wemedia_audiencecommunityparticipation

The 'Trust Economy' in a turbulent time, is more essential to undersand than ever

Get your own - Open publication

Trust economy link
http://issuu.com/williamdoust/docs/trusteconomynetwork

Citizen - Innovator, how citizen knowledge is helping create wealth & revenues

Get your own - Open publication

citizen innovator link
http://issuu.com/williamdoust/docs/userengamenetinnovation

cocreation - let your customers give you a hand with envisioning the future

Get your own - Open publication

co-creation link
http://issuu.com/williamdoust/docs/cocreation

open source marketing - bringing your customers into your marketing efforts

Get your own - Open publication

open source marketing link
http://issuu.com/williamdoust/docs/opensourcemktg

How the above leads to engagement of the digital/real life consumer - check out the customer engagement report by Cscape

Get your own - Open publication

link to Cscape customer engagement report
http://issuu.com/williamdoust/docs/digitalconsumer

What are your principles and do they stack-up? and how do you fair against the 95 theses of the landmark manifesto - cluetrain (only 8pp)
http://issuu.com/williamdoust/docs/cluetrainmanifesto