Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

I've listened to wonderful heart warming stories - and these contain shorcuts to building strategies and shaping behaviour

I feel that I have been blessed to have the opportunity to work front-line supporting the wonderful charities I came in contact with in my role at campaign for learning. Currently working in London & South East has seen me support my charity chums face-to-face, on skype and on the phone.

The stories I hear so clearly represent the caring values that have become invisible to these organisations, because it is not scripted or rehearsed! - it comes straight from the heart! So my role is to listen and raise a mirror so they can see the building blocks behind their stories that make them so, so unique. Have you seen what lives behind your charity's or group's story? Yes, no?

From this starting point we can build a foundation and uncover vision, mission, strategy and values. You really do need these strong building blocks, because they will shape your choices, your behaviour and everthing you do as an organisation. Once documented and communicated it helps staff and service users see what you are all about. In fact, why not ask your service users if what you think of yourself - is what they think of you? - as they say, your brand is not what you say it is, it is what your publics say it is!

Here are a couple of fantastic free reads - check them out and let me know what you think! - I would love to hear from you...

Story Telling & Story Selling





Talking Strategy & stories






Resources

talking strategy diigo anotated link (access to free PDF)
http://www.diigo.com/04yo8

telling stories, selling stories diigo annotated link (access to free PDF)
http://www.diigo.com/04ypb

Amazon related & useful books (my associates links)




Why Branding Matters in a world of so much clutter

When you energize and make peple go wow! - then you're onto good things
I feel more energized than usual because I recently visited one of the charitable organisations I support. The dynamic duo that make things happen turbo-charge their services with so much emotional intelligence and care, that their service users cannot help but smile and the children shout with glee!

So After a fab meeting I was looking for ways to assist in reflecting back to them what they do and make the process more actionable and continuous. Seek and you shall find ;D

I found this amazing presentation on slideshare which I will share with you.

The Brand Gap
View more presentations or upload your own. (tags: brand gap)


There is also access to another site where you can download the pdf for free. More than ever your services whether in the charitable, public or private sector need to stand out! - specially in a word of over abundance of choice. As professor Barry Schwartz, author of 'The Paradox of Choice: Why More is Less' says we're facing a new phenonmenon of stress due to having to find the right choice! Check out the google video.
You can also read previous posts that have a wealth of free materials.

If you're a serial reader like me here are some books to really get you thinking...

Can thirdsector research be sexy? - NPC shows us

Video and treasure trove of toolkits at New Philanthropy Capital
New Philanthropy Capital (NPC) Treasure trove of free research and toolkits to help third sector
I just had to get some toolkits and research for an organisation I support - rather thann re-invent the wheel.

As I was going through the pages, I discovered a really fab video, that highlights the researh NPC undertakes. It was so powerful, yet so simply put together. I thought that I would share it with you. Couldn't we do much more of this in our sector to creatively tell stories and show our achievements? IT's a pity NPC did not follow through with more videos - at least they don't have anymore on their vimeo video channel.





New Philanthropy Capital from Plum Lomax on Vimeo.

PDFs that are available for free also sketch out an architecture of trust & engagement - it starts with a conversation
Information Communiation technologies are ever growing new tentacles and new ways to attempt to strike conversations. These intended interactions are directed at leading invididuals into an unerstanding of how organisations and companies can transform people's lives. Ofcourse, you always have the dark side. Where conversations don'e really exist - rather, monologues, as the case has been for mass media marketing. The fantastic viral video, the break up, couldn't put this more poignantly.

But how do we look at conversations & trust (before we get to the PDFs)?

Connecting Values & Connecting with people - loving people and how you can connect them?
love is the killer App by Tim Sanders (wikipedia), resonates with my philosophy. Really caring and being passionate about what you do, and seeing that what you do can help make a difference to others is a fantastic way to live. I always look at being a conduit. This is one of my main callings, to be a conduit so as to connecting people with other people and resources to help them transform their lives. 'Love is the Killer App' validates those human qualities that go beyond the ego and looks at making an interpersonal difference that ripples along to touch other invididuals, just like in the movie 'pay it forward' (sorry for this plug, only £2.99 at amazon).

As some of the chinese wise men have said over the centuries, a good conversationalist and a good conversation is about genuinely listening twice as much as you talk.
Can we idealise the type of people we wish to converse with?
I love talking to a variety of people. One type are those, who are modest people who love to be, think and do - driven from their hearts and values. This short sentence forms part of the type of emotional DNA snippet (eDNA) element or sequence that interests me. These are just a few qualities/characteristics. The more of the charactersitics I put together, the better the picture I obtain with that particular type. There are others who are growth led and want to learn from every opportunity that comes along. Putting together these unusual suspects, you can see how quickly you can build a unique group of individuals. These are called, Personas (wikipedia) link.

I will sign-post personas, and a non-profit model which I initiated and which I will co-develop. So you can see the importance of who you want to talk with!

Enough 'type talk' look, learn, and hopefully you will share with me and we can start helping out together

What follows are previews and linkt to the freely available PDFs that have been uploaded to issuu

Democratisation of publishing - content & its impact on the attention and digital landscape




Wemedia link
http://issuu.com/williamdoust/docs/wemedia_audiencecommunityparticipation

The 'Trust Economy' in a turbulent time, is more essential to undersand than ever



Trust economy link
http://issuu.com/williamdoust/docs/trusteconomynetwork


Citizen - Innovator, how citizen knowledge is helping create wealth & revenues


citizen innovator link
http://issuu.com/williamdoust/docs/userengamenetinnovation

cocreation - let your customers give you a hand with envisioning the future


co-creation link
http://issuu.com/williamdoust/docs/cocreation

open source marketing - bringing your customers into your marketing efforts


open source marketing link
http://issuu.com/williamdoust/docs/opensourcemktg

How the above leads to engagement of the digital/real life consumer - check out the customer engagement report by Cscape


link to Cscape customer engagement report
http://issuu.com/williamdoust/docs/digitalconsumer

What are your principles and do they stack-up? and how do you fair against the 95 theses of the landmark manifesto - cluetrain (only 8pp)
http://issuu.com/williamdoust/docs/cluetrainmanifesto