I've listened to wonderful heart warming stories - and these contain shorcuts to building strategies and shaping behaviour
I feel that I have been blessed to have the opportunity to work front-line supporting the wonderful charities I came in contact with in my role at campaign for learning. Currently working in London & South East has seen me support my charity chums face-to-face, on skype and on the phone.
The stories I hear so clearly represent the caring values that have become invisible to these organisations, because it is not scripted or rehearsed! - it comes straight from the heart! So my role is to listen and raise a mirror so they can see the building blocks behind their stories that make them so, so unique. Have you seen what lives behind your charity's or group's story? Yes, no?
From this starting point we can build a foundation and uncover vision, mission, strategy and values. You really do need these strong building blocks, because they will shape your choices, your behaviour and everthing you do as an organisation. Once documented and communicated it helps staff and service users see what you are all about. In fact, why not ask your service users if what you think of yourself - is what they think of you? - as they say, your brand is not what you say it is, it is what your publics say it is!
Here are a couple of fantastic free reads - check them out and let me know what you think! - I would love to hear from you...
Story Telling & Story Selling
Talking Strategy & stories
Resources
talking strategy diigo anotated link (access to free PDF)
http://www.diigo.com/04yo8
telling stories, selling stories diigo annotated link (access to free PDF)
http://www.diigo.com/04ypb
Amazon related & useful books (my associates links)
