Showing posts with label codevelopment. Show all posts
Showing posts with label codevelopment. Show all posts

Share your creativity - enable people anywhere to re-use from your work, learn and recreate...or find licensed work to enrich your creations
In a recent post I discussed the licensing of the Outcomes star under creative commons. In this article I examine the more creative areas for your projects.

All of us in the non-profit/charity sector are looking to spread our message in as economic a manner with a greater impact. If you have to do the marketing and need to look for content for your next campaign, why not give and take?

Share your creative wealth and Set your work free to grow some legs & let it travel new routes with creative commons refined copyright license approach, or even find licensed work that you can integrate into your project to really make it fly!!!

It's free and you won't need to hire expensive lawyers, hurrah!

You select the flavour of the license via a click through process
and voila, you get a link to the page with the corresponding icon, like the one I recently acquired at the top right hand corner of this page. If you are farming creative snippets go straight to the search section to find the type of media or content that is available. But before you do that find out more by watching the video and checking out the licenses below .

http://uk.youtube.com/watch?v=uTjpghGjjfo



Six types of Creative Commons licenses:
(read below or go straight to the summary page -
http://creativecommons.org/license/)

1.Attribution
(Gents toilet like icon):
All creative commons licences require attribution, this means that others may share your work as long as the credit you.

2. Attribution ShareAlike
(Gents toilet like icon & circular arrow to left):
Adds to attribution the condition that any derivative works fall under the same license conditions as the original.

3. Attribution no Derivatives
(Gents toilet like icon & an equals sign):
Adds to attribution the condition that no derivative works can be made from the work. In other words, you could include and build upon the work without altering the original. Say you can a 'diagram' or 'chart' within a report as long as you attributed the work.

4. Attribution Noncommercial
(Gents toilet like icon & $ with a stripe):
Adds to attribution the condition that those reusing the work cannot do so in terms of profiting commercially from the work. The interested parties may have to contact the license holder to re-negotiate the license and work something out.

5. Attribution Noncommercial ShareAlike
(Gents toilet like icon, $ with a stripe & circular arrow to left ):
Adds to attribution the condition that those reusing the work cannot do so in terms of profiting commercially from the work and that the new work that has built upon has to be released under the same licensing conditions if the party interested in the work is to use it.

6. Attribution Noncommercial No derivatives
(Gents toilet like icon, $ with a stripe & an equals sign)
Adds to attribution the conditions that those reusing the work cannot do so in terms of profiting commercially from the work and that no derivative works can be made from the work. In other words, you could include and build upon the work without altering the original. Say you can a 'diagram' or 'chart' within a report as long as you attributed the work. And on top of that those reusing the work cannot do so in terms of profiting commercially from the work.

You can see as you go down the licenses the levels of restriction that you can
apply.

There are literally millions of people already sharing their work to be remixed.Check out the video about the general creative commons licenses.

Farming for content to use in a project?...well -you can search for it

If you are farming for content and looking to remix or be rmixed, then search the creative commons website. The CC search engine searches various platforms that have integrated CC licensing for their contributors to release works under the CC license.

If music is your thing (hey you fantastic guitarist from Rod/zio) go to ccmixter.
If it can be made to work for the music industry, as some artists are embracing,imagine what it could do for you? Check out the video, it even includes shorts snippets to video licensing.

http://www.youtube.com/v/1e2WMlL6jlI&hl=en&fs=1


What about a primer on the whole thing ?- watch the video

http://www.youtube.com/v/tBnJBKnibyc&hl=en&fs=1

You can also see a videos about creative commons in the following languages:

Spanish
http://hk.youtube.com/watch?v=OUo3KMkOETY
[for my friend Carlos Lopez G & his victory over HIV]

Portuguese (brasilian)
http://uk.youtube.com/watch?v=w9xPRFCk63Y
[for the talented brasilian guitarist from Rodzio - Northampton]

Apologies for the bias but these additional languages are for my native fellow south & Central Americans.

Reference(s) Resource(s)

Creative Commons website
http://creativecommons.org/

Why would you want to pay for a 12pp. article on customer/consumer collaboration with the development of products and services when you can tap into these minds on the web for free?

I So after having finished an article on 'conversations-engagment-trust' that weaved in elements of collaboration and co-development I go into London Waterloo today to find the October issue of Harvard Business Review having an article titled, 'The Contribution Revolution: Letting Volunteers Build Your Business' - and the price in sterling? It's like bying a whole book!!!!






(HBR: web image & mobile photo...notice the layout difference in the editions)


Can't we work out a model of how collaboration works out by 'creating our own frankenstein' and learning from others for free?




http://issuu.com/williamdoust/docs/wisdomofcrowds

Even the McDaddy of economics of distributed and open innovation, Dr. Eric von Hippel, has his books for free on his website as well as his research papers on the subject. Others have posted models which are easily available, as well as lovely PDFs...see below! Well, I can always strive to do my bit for the 'open spirit' ;-)

Before you explore the resources I leave you with the thoughts of Clay Sharky

Models, References & Useful Resources - for free!!!

What does 'crowdsourcing' mean for business innovation?http://ideaflow.corante.com/archives/2006/06/05/what_does_crowdsourcing_mean_for_business_innovation.php

The FLIRT Model of Crowdsourcing - The Updated Model and Background

http://www.samiviitamaki.com/2007/05/06/the-flirt-model-of-crowdsourcing-the-updated-model-and-background/

Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities

http://userinnovation.mit.edu/papers/Piller_etal_JCMC_2005_collaborative_co-design.pdf

The Contribution Revolution: Letting Volunteers Build Your Business - Harvard business review -October 2008 Issue 12p.

http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0810C

Geeks in Toyland - how lego tapped into passionate consumers to innovate

http://www.wired.com/wired/archive/14.02/lego.html

The Power Of Us - Mass collaboration on the Internet is shaking up business http://www.businessweek.com/magazine/content/05_25/b3938601.htm

Cambrian House, Home of Crowdsourcing

www.cambrianhouse.com/idea/idea-promoter/ideas-id/0IyWUff/

Scoble on Fast Company TV - Using croes to preduct outcomes - predictify

http://www.fastcompany.tv/video/using-crowds-predict-outcomes-predictify

Faces in the Crowd: Brett Snider

http://crowdsourcing.typepad.com/cs/advertising/

Eric von Hippel - wikipedia entry

http://en.wikipedia.org/wiki/Eric_von_Hippel

Eric von Hippel - free papers

http://web.mit.edu/evhippel/www/papers.htm

Eric von Hippel - free books

http://web.mit.edu/evhippel/www/books.htm

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

http://en.wikipedia.org/wiki/The_Wisdom_of_Crowds

The Wisdom of Crowds Vs Blink...The aggregate & averaging of opinion to model accurate predictions Vs the think slicing instictive discrimination of the individual

http://www.slate.com/id/2111894/entry/2112065/

Gladwell - author of Blink

http://www.gladwell.com/blink/

Ross Mayfield...Participation Ladder

http://www.flickr.com/photos/ross/470424239/sizes/m/

Ross Mayfield...Power Law of Participation

http://www.flickr.com/photos/ross/171420476/sizes/m/

P.S Forrester has got a couple more that you can google to satisfy your curiosity

PDFs that are available for free also sketch out an architecture of trust & engagement - it starts with a conversation
Information Communiation technologies are ever growing new tentacles and new ways to attempt to strike conversations. These intended interactions are directed at leading invididuals into an unerstanding of how organisations and companies can transform people's lives. Ofcourse, you always have the dark side. Where conversations don'e really exist - rather, monologues, as the case has been for mass media marketing. The fantastic viral video, the break up, couldn't put this more poignantly.

But how do we look at conversations & trust (before we get to the PDFs)?

Connecting Values & Connecting with people - loving people and how you can connect them?
love is the killer App by Tim Sanders (wikipedia), resonates with my philosophy. Really caring and being passionate about what you do, and seeing that what you do can help make a difference to others is a fantastic way to live. I always look at being a conduit. This is one of my main callings, to be a conduit so as to connecting people with other people and resources to help them transform their lives. 'Love is the Killer App' validates those human qualities that go beyond the ego and looks at making an interpersonal difference that ripples along to touch other invididuals, just like in the movie 'pay it forward' (sorry for this plug, only £2.99 at amazon).

As some of the chinese wise men have said over the centuries, a good conversationalist and a good conversation is about genuinely listening twice as much as you talk.
Can we idealise the type of people we wish to converse with?
I love talking to a variety of people. One type are those, who are modest people who love to be, think and do - driven from their hearts and values. This short sentence forms part of the type of emotional DNA snippet (eDNA) element or sequence that interests me. These are just a few qualities/characteristics. The more of the charactersitics I put together, the better the picture I obtain with that particular type. There are others who are growth led and want to learn from every opportunity that comes along. Putting together these unusual suspects, you can see how quickly you can build a unique group of individuals. These are called, Personas (wikipedia) link.

I will sign-post personas, and a non-profit model which I initiated and which I will co-develop. So you can see the importance of who you want to talk with!

Enough 'type talk' look, learn, and hopefully you will share with me and we can start helping out together

What follows are previews and linkt to the freely available PDFs that have been uploaded to issuu

Democratisation of publishing - content & its impact on the attention and digital landscape




Wemedia link
http://issuu.com/williamdoust/docs/wemedia_audiencecommunityparticipation

The 'Trust Economy' in a turbulent time, is more essential to undersand than ever



Trust economy link
http://issuu.com/williamdoust/docs/trusteconomynetwork


Citizen - Innovator, how citizen knowledge is helping create wealth & revenues


citizen innovator link
http://issuu.com/williamdoust/docs/userengamenetinnovation

cocreation - let your customers give you a hand with envisioning the future


co-creation link
http://issuu.com/williamdoust/docs/cocreation

open source marketing - bringing your customers into your marketing efforts


open source marketing link
http://issuu.com/williamdoust/docs/opensourcemktg

How the above leads to engagement of the digital/real life consumer - check out the customer engagement report by Cscape


link to Cscape customer engagement report
http://issuu.com/williamdoust/docs/digitalconsumer

What are your principles and do they stack-up? and how do you fair against the 95 theses of the landmark manifesto - cluetrain (only 8pp)
http://issuu.com/williamdoust/docs/cluetrainmanifesto